Obviously, governments cannot afford to take such criticisms casually. This is the reason why many countries have social media policy at place. India has no social media policy for governmental departments and its employees. Still many governmental employees are using various social platforms to express their views.
For the first time, a social media framework and guidelines for Indian government organisations has been suggested. However, keeping in mind the past record of Indian government, this may be another proposal that would not be fulfilled.
However, Indian government cannot take the social media policy casually. Information and communication technology has changed the way we communicate and share information. Social media is disruptive and potentially revolutionary in nature because it can connect large numbers of people with relative ease. Thus, it becomes important for the governments to have a separate social media wing that can communicate with its citizens in a timely and friendly manner.
The aim of any future social media policy of India must be to put citizens firmly at the centre of government service delivery and information distribution. Social media technologies can support this aim because they are intrinsically about dialogue and engagement within and between individuals and communities.
Perry4Law and Perry4Law Techno Legal Base (PTLB) have already started initiatives that can rejuvenate citizen to government (C2G) participation in India. In fact, Perry4Law and PTLB have already started the exclusive C2G LPO and KPO services in India.
We hope that sooner we would have an Indian social media policy that can cater the requirements of Indian citizens in the best possible manner.