Negative search engine optimisation (SEO) has been messing up with Google’ search results for long. It is not possible to absolutely stop such malpractices and abuse of Google’s search engine results placement (SERPs) but Google has to tackle such evil practices with an iron hand. For the time being, Google seems to have been defeated by splogs and content farms
that are engaging in negative SEO techniques.
These negative SEO techniques are also responsible for poor growth and bad search reflection of many genuine, hard working and original content creating websites. For instance, contents lifted from these original blogs frequently appear at splogs and Google punishes the original blog owner for the wrong doing of the splogger. In fact negative SEO and splogs are the main reasons why Google censors and manipulates SERPs, news and blog results.
Due to negative SEO Google believes that a genuine and original website is engaging in spam and link exchange behaviour but in reality this is not true. But Google still punishes the original and genuine website due to bad and malicious behaviour of others.
Now it seems Google has taken artificial and unnatural links seriously and has issued notifications to website owners to remove artificial, unnatural and paid links. But Google has still not explained how a genuine and original source website owner can get his own copyrighted contents removed from platforms over which neither Google nor the copyright owned content website has any control whatsoever.
The Google artificial and unnatural links strategy is still far from perfect as it has many shortcomings. Further, the DMCA procedure adopted by Google is also slow due to tremendous volume of DMCA complaints.
However, the worst nightmare while dealing with Google is that Google is not willing to take down splogs, contents farms and bad neighbourhoods even when there is clear evidence provided to it in this regard. If a single post is removed after DMCA complaint, the splog would pick posts of other blogs and it would still remain active.
When there is a clear case of continuous and persistent copyright violation by a single individual or organisation, deleting a single post is not the right approach. Google and Posterous have failed to realise this fact while TypePad is doing the right thing.
It would be better if both Google and Posterous removes the offending blogs than the posts alone as a single individual or organisation that is manipulating many platforms does not deserve to remain on the platform. However, for the time being, these splogs, content farms and bad neighbourhoods are fooling Google and Posterous.